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UX research case study by Sahil Ali Salmani comparing two e-commerce product card designs for clothing color selection. The left design uses a dropdown color selector, while the right displays all available color variants as color swatches. The visual asks, “Which UI Is More Accurate?” and highlights a large-scale LinkedIn UX research experiment that generated over 239,000 reactions and 4,400 comments.

Which UI Is More Accurate? Exploring Color Selection Patterns in E-Commerce

Sahil Ali Salmani explores how color selection patterns impact user decision-making in e-commerce interfaces. Through a large-scale UX research experiment, he analyzed user preferences, validated design assumptions, and uncovered insights into product discovery, usability, and information visibility.